Month: October 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks. That said, there are enormous opportunities for B2B…

No matter what industry you’re in, there’s always more work than time to do it. This means that there is always something lacking, always more work to be done, and new companies often fall behind their expectations and deadlines. One of the most insidious parts is that it leads to massive stress. According to business…

Regardless of how you feel about listicles, you’ve probably read a number of them. Listicles help present a large amount of information in small, easy-to-scan, numbered sections. List posts can cover all kinds of topics, from the more educational posts on HubSpot like “How to Create a Cinemagraph in 7 Easy Steps” to the clickbaity…

This is your last chance to save up to $200 on actionable tactics and trusted advice that can help you generate more awareness, traffic, and conversions in 2020 and beyond: SMX Super Early Bird rates end this Saturday, October 17! Attending SMX has never been this affordable… or easy. No plane ticket, no hotel, no…

It is amazing; the horrible job many digital marketers do when reporting their work to clients. This includes both internal and external clients. Just think about how many marketing presentations and reports you’ve seen that simply contain screenshots from Google Analytics, Adobe Analytics, Adwords, Google Console, or reports from a backend ecommerce system. This isn’t…

Google claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to notice. But, every once in a while, Google introduces a change so fundamental, that it disrupts the way we do SEO forever. In this post, we will be counting down…

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Do you write and edit for a world that consumes your content in short bursts? Try these two writing tips for content that resonates better with your readers.Continue reading → The post Help Your Writing With These 2 Short Tips appeared first on Content Marketing Institute.

Top-performing content takes the right balance of creative artistry and analytical insight. Break down the barriers that keep creatives from embracing and successfully applying data to their work. Continue reading → The post How to Get Creatives to Harmonize With Metrics appeared first on Content Marketing Institute.

When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. To everyone else, these people must seem superhuman! But…I know their secret. The truth is these marketers aren’t lucky or gifted….