The 5 Best Email Marketing Companies of 2020

Almost everyone uses email. 

But here’s the sweet part.

The people you’re trying to reach or retain already have active email addresses. Heck, most of them used or would use one to sign-up for your service or product.

If you can get into (and stay) in people’s inbox, you can make a ton of money. Data shows companies can generate $38 for every $1 email investment. 

Unfortunately, getting into an inbox is not a stroll in the park. 

Now that’s where the best email marketing companies come in. 

These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. 

How do I know this?

Our team at Neil Patel Digital vetted hundreds of email marketing companies based on their brand reputation, client portfolio, ratings, and their areas of expertise. 

The result? 

The very top email agencies you can trust. Not only would they get you into the inbox of your ideal customers, but these companies can keep you in there till you turn prospects into brand advocates. 

The 5 Top Email Marketing Companies in The World

  1. Neil Patel Digital – Best for email content
  2. Inbox Army – Best for full-service email management
  3. Fix My Churn – Best for SaaS onboarding email and churn
  4. Action Rocket – Best for custom HTML & CSS enterprise email
  5. SmartMail – Best for ecommerce email marketing

I’m confident the best email marketing companies listed above and reviewed below are reliable because of their proven track records. 

Hire any of them, according to your needs, and they’ll help you to turn email marketing into a growth channel for your business.

Without further ado, let’s explore each of these companies and see for yourself why we consider them the very best. 

#1 Neil Patel Digital – Best For Email Content

Email marketing is effective, no doubt. But it has its downside too. 

According to two different studies, between 0.19% and 0.52% of your email subscribers would unsubscribe per email you send.

Now, guess what was one of the top three reasons found Jilt, an email marketing software, responsible for why people unsubscribe from emails?

Bad content!

In other words, irrespective of how excellent your email marketing strategy is, writing killer emails that resonate with your prospects and keeps you in their inbox requires excellent content. 

And that’s where we, Neil Patel Digital, come in. It is also why clients, from startups to enterprise brands, love working with us.

Email is also an excellent channel for content distribution. 

However, he quality of content has to be amazing. If not, your unsubscribes will tank the ROI of your email campaigns. 

Again, this is one area we stand out from the crowd. 

At Neil Patel Digital, our email content service starts by producing engaging content your customers and prospects will love. 

Then, we use email marketing as one of the channels to promote it:  

You can check out Neil Patel Digital’s content services here. 

#2 InboxArmy – best for full-service email management

For in-house teams looking for rapid email marketing turn around, InboxArmy comes highly recommended. 

As a full-service email management company, InboxArmy offers a spectrum of services, including email templates’ design, custom coding, and 360-degree email marketing management:

This agency offers volume-based pricing for companies and white label services for fellow digital marketing agencies, which goes to prove their experience. 

And they serve clients from government agencies like Texas Health Resources, to companies such as LandCentral, Airbnb, Jockey, and several others. 

#3 Fix My Churn – best for SaaS onboarding email and churn

When it comes to email marketing, Software as a Service (SaaS) brands have special needs. 

First, when new trial users sign-up, they need excellent email onboarding sequences to convert them into happy, paying customers. 

And if an existing customer stops using your product or wants to churn, you can retain them with relevant churn email

Fix My Churn specializes in these two areas: 

Fix My Churn collaborates with tech companies with a monthly subscription business model. 

The company applies top-notch SaaS copywriting skills to craft relationship-based email sequences to keep customers happy.

#4 Action Rocket – best for custom HTML & CSS enterprise email

Action Rocket needs no introduction in the enterprise email marketing sector. 

This company even partners with the top email marketing software brands like MailChimp, Litmus, and Campaign Monitor to drive innovation in the email space. 

Action Rocket has years of experience strategizing and executing custom HTML and CSS email and CRM development programs for enterprise companies: 

Founded in 2011, the company works with a knit-team of experienced developers who are excellent at strategy, design, and coding of complex and customized email programs. 

And their clientele speaks for themselves,  including the BBC, Marks & Spencer, Global Radio, and many others.

#5 SmartMail – Best for eCommerce email marketing

SmartMail is the Done For You (DFY) email marketing company that comes highly recommended by ecommerce businesses. 

This company handles everything ecommerce email marketing for online stores. And excel most at launching campaigns based on automated triggers. 

Across the customer lifetime cycle, SmartMail is exceptional at strategizing and executing optimized email marketing campaigns for ecommerce businesses.

And they have a track record and excellent results to show. 

SmartMail has generated over $187 million in revenues for ecommerce brands via email, sent billions of emails, and serve over 87 businesses, including Skechers, French Connection, Cotton:On, and others.

5 Characteristics That Make a Great Email Marketing Company

What characteristics make an email marketing company great? 

They are as follows. 

1. Well-versed in content creation

Most companies get buried in strategizing and outlining plans for email marketing. 

What they wrongly relegate to the backseat? 

Content creation!

The quality of your email’s content goes a long way in determining how effective your email marketing campaigns would be. 

A fundamental characteristic of the top email marketing company is to focus on creating engaging content to power your email campaigns.

And a world-class email company will help you blent top-tier content with amazing promotions to also get the conversions that you need. Great companies blend the two seamlessly.

2. An Impressive Portfolio

An email marketing company that claims to be among the best must have something to back that claim up. 

One of such things is their client portfolio. 

Who have they implemented a series of email marketing campaigns for? Were those campaigns successful? 

Anyway, you don’t even need to ask a top email marketing company those questions, as you’ll find the answers in their clients’ portfolio. 

And looking out for this portfolio-displaying characteristic in top email marketing also does you good. 

It helps you to see who they have helped and to decide if they’ll be a good fit for your company.  

At Neil Patel Digital, we have a clients you may recognize.

3. Thought Leadership 

In its 40 years of existence, email marketing has evolved tremendously. 

What worked yesterday may not work today. And even if it does work, it may require a different approach.  

Due to the always-evolving nature of trends and modern strategies applicable to email marketing, top companies must keep pace with these changes to deliver the best work.

Thought-leadership is how the top email marketing brands keep such needed pace with the industry. 

And they do this by sharing new learnings, experiments, emerging strategies, and tactics publicly to retain brand reputation among other professionals. 

So, you should do some research and look out for this characteristic, as it is an excellent way to spot a top email marketing company.

4. Real Life Testimonials

Anyone can claim to be the best, but it is what others say about them shows their competence most.

In the business setting, you’ll find how past and existing clients feel and say of a company’s work in the testimonials they leave behind. 

The truth is executing a successful email campaign that drives growth for a company is hard. 

A notable characteristic of the top email marketing company is the real-life testimonials they receive from clients for their work publicly.

5. A Diversified Team of Experts

A lot of thought goes into a successful email marketing campaign. 

From strategy to the acquisition of email addresses, selection of email marketing software, email copywriting, and campaign management, they all require some different kind of expertise.

Established email marketing brands are never a one-person show. It is usually a team of experts, collaborating to drive results. 

And that’s one characteristic of top email marketing companies: Displaying the entire team that works to plan, execute, manage, and optimize email campaigns: 

What to Expect from a Great Email Marketing Company 

Ultimately, an exceptional email marketing company to help you turn email into a real business growth channel that: 

  • Nurture prospects into customers
  • Facilitates customer relationship management 
  • Turns email marketing into a reliable content medium. 

But to get to these benefits, there are steps to expect before you start working with one. Some of the most notable ones are what follows.  

1. A discovery session

As you saw in the review and categorization of the best email marketing companies based on their areas of expertise above, not all can serve all clients across all industries. 

To determine if they can solve your specific problems, excellent email marketing companies start by getting to fill an inquiry form. 

Filling this inquiry form allows you to share your challenges and business goals related to email marketing.

After filling this form, expect a discovery session where an expert would talk one-on-one with you to understand your needs better.

2. Research & strategy recommendations

A discovery call allows the company to gain more clarity and context about your business needs relevant to email. But, don’t expect them to propose a solution right off the bat. 

Top email marketing brands would typically use what you shared with them to delve into research. 

From there, they can make sense of how to tackle your challenges and identify the best possible strategies they can deploy to work with you.  

Expect to receive a summary of their research and recommendations via email or another call, which usually ends with deciding if you’re fit to work together.  

3. A contract with project deliverables

If everything goes well up to this point, and you like their recommendations, expect a contract that outlines what a top email marketing company would do, and what it’ll cost to work with you. 

This contract also outlines project timelines and deliverables, legal requirements to work together, and your expected investment.

4. Client onboarding

If the contract, project scope, deliverables, pricing, and others look good, exceptional email marketing companies would have a custom onboarding process to initiate the process of working with your company. 

This onboarding process will help you and the company to establish an understanding of how to manage your product, and any other thing necessary for a smooth working relationship.  

Start Email Marketing from Day One

Don’t make the mistake of starting email marketing later on.

Most businesses recognize the need for social media, SEO, content marketing, and others early on, but they leave emails to the backseat because it is not trending. 

Well, you shouldn’t. 

A few reasons to take start email marketing from day one are: 

Marketers who used email marketing to segment their audience said they saw a 760% increase in revenue. 

That’s unreal.

Whether you do email yourself and get help from one of the top email companies, get started today.

The post The 5 Best Email Marketing Companies of 2020 appeared first on Neil Patel.

How to Choose The Right Amazon Marketing Agency

Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops.

Do you know why I say so? 

A pool of more than 2.5 million sellers fights for the attention of Amazon’s customers. Out of this, only 10% generate annual sales of more than $100,000.

Only a few sellers make a great income on the platform. 

Are you a seller struggling to attract buyers on Amazon? Would you like to increase your store’s reach and drive more revenues?

By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales.

Below, you’ll find my recommended steps on how to choose a top Amazon marketing company to grow your store business on the platform.

Know Your Goals and Desired Outcomes

A marketing agency won’t re-invent your store on Amazon. 

They’ll work with you to achieve your goals and realize your business outcomes. 

If you, the store owner, fail to define what those goals and outcomes are, how can a marketing agency perform magic and turn you into an overnight success on Amazon?

It doesn’t work that way. 

To help you get started, let’s explore some scenarios when you should hire an Amazon marketing agency. 

Example #1: Rank your products higher in Amazon search

I’ve already mentioned that Amazon has over 2.5 million sellers. 

But that’s nothing close to the number of products vying for your potential customers attention and credit cards on the e-commerce site. 

According to Retail Touchpoints, more than 353 million different products for sale on Amazon. 

With so many stores and products, your store basically doesn’t exist unless it ranks well in Amazon’s search. 

Let’s assume you sell belly button rings and someone goes on Amazon to search for it:

This search term alone produced over 96 different products on Amazon’s first search results page that included about 12 stores.

What if your store isn’t one of them?

Your goal should be to improve Amazon SEO

The higher your rankings, the more visibility you have with Amazon’s customers. And more visibility equals more sales. 

As you see in the screenshot above, an excellent way to achieve this is to ensure your store and product descriptions are optimized with relevant keywords. 

Is this why you’re looking for an Amazon marketing agency?

Then, consider one with a battle-tested SEO-driven content marketing program, as both store and product descriptions are forms of well-targeted content creation.

Example #2: Promote your Amazon products on Amazon

Let’s keep using our belly button ring example. 

This time, assume you’ve optimized your store and product descriptions, adhering to all Amazon SEO requirements.

Despite this, it’s possible to still have other sellers with similar products on Amazon rank higher than you. You can expect this because Amazon has several ranking factors.

For instance, see the first product listed for the belly button ring we searched earlier:

This product was promoted to the very first position on Amazon search results page. The store spent money to get their ad to the top of the list. It’s pay to play. 

That’s why it has a “Sponsored” label. 

This scenario shows that you can promote your products on Amazon to reach targeted buyers based on different criteria like search terms, locations, age range, etc. 

If this is your goal, the outcome would be to skip the queue and reach potential buyers on Amazon. 

Amazon has an entire ad network that you can now access. Like any ad network, it requires a ton of setup and lots of ongoing attention if you want to make a decent profit.

An Amazon marketing agency is ideal for this type of work. You already have your store and products, you just want an experienced team to run your ads for you.

Will an agency add to your total costs instead of running the ads yourself? Yes. But the ads will also perform a lot better. The agency will easily pay for itself.

So if you have either of these two goals, I highly recommend working with an Amazon marketing agency.

So, what characteristics should you look out for when choosing one?

6 Characteristics That Make a Great Amazon Marketing Agency 

Below are six characteristics you’ll find in exceptional Amazon marketing agencies. 

1. Demonstrated knowledge of the Amazon marketplace

Marketing your store and products on Amazon has its best practices. 

It also has its dos and don’ts. 

To determine if an Amazon marketing agency knows and puts them into practice, check if they have practical knowledge of how the Amazon marketplace works. 

Exceptional Amazon agencies share these best practices in the form of how-to guides and training resources, showing how to drive more sales on Amazon

2. A team of experts 

Marketing, on its own, won’t do all the heavy lifting required to turn your Amazon store into a thriving business. 

Other essential things like proper store setup, products’ listing optimization, brand-specific creatives, PPC management, and others must go into the equation. 

And you won’t achieve all that with a one-person team. 

Hence, a characteristic of great Amazon marketing agencies is that they work with a diverse team of experts.

3. A process for implementing their core service 

In the agency world, a battle-tested process makes all the difference. It’s the only way to deliver reliable results with new clients.

Without a solid process, working with an agency is like rolling the dice. Sometimes it works, sometimes… it doesn’t. 

Successful agencies will customize processes based on your unique needs but they should have a solid core with a proven track record. 

For my team at Neil Patel Digital, we’ve developed a comprehensive program to help Amazon sellers drive traffic to their stores and product pages.

4. An impressive clients’ portfolio

Before you choose an agency, it’s important to examine who they’ve worked with in the past. 

You’ll find this in their clients’ portfolio. 

This is also a critical characteristic to check for, as it gives you a sense of the type of companies the agency typically works with. 

Great Amazon marketing agencies take it one step by having an impressive portfolio of clients.

5. Great company culture

When choosing an agency, most people omit the company culture of an agency they want to partner with.  

You shouldn’t!

Working with an Amazon marketing agency is usually a long-term partnership. If your beliefs are not aligned, you face the possibility of running into problems in the future. 

To avoid this, choose an agency with a great company culture with similar values as your own.

6. Customer testimonials

Before you choose an Amazon marketing agency, take a moment to look out for testimonials they’ve received from past and present clients. 

This gives you an idea of what people think and feel about their services. It also helps you to see if what the agency offers is worth the fee.

How to Work With an Amazon Marketing Agency

Working with an Amazon marketing agency follows a series of steps. And you should adhere to them to ensure a smooth partnership.  

For great agencies, expect go through the following steps: 

1. You’ll fill an inquiry form

When you visit the agency’s website, the first step is to fill their inquiry or contact form. 

There’s usually forms for basic information about your business.

It’s also the first opportunity to share what your needs are and how you want them to help you.

For any well-run agency, you should hear back from them within 24 hours. If it takes longer than that, proceed with caution.

2. Discovery session

Experienced Amazon marketing agencies will want to do a one-on-one consultation session.

You should expect this, as it gives you the opportunity to share your needs and talk directly with a marketing expert.

3. Research and strategic recommendations

No two business cases are 100% identical.  

Great agencies take what you share with them from the first call and perform in depth research to come up with recommendations unique to your Amazon store.

Usually, a second call will get scheduled to go through everything. 

4. A Proposal and contract 

By going through the recommendations delivered to you by an agency, you’ll gain more clarity if working with them is a good fit. 

Right after this, you’ll usually receive a proposal and contract that sets the terms for working together. 

5. Official client onboarding

Project management plays a very essential role when working with an Amazon marketing agency. 

To ensure both parties have an understanding of who does what and when, excellent agencies would take you through an official client onboarding process.

Over this process, you’ll get to know who is your account manager (the expert overseeing your project) and get a full scope of the project, deliverables, and timelines.

How to Find The Right Amazon Marketing Agency For You

So far, I’ve walked you through the characteristics and steps to working with an Amazon marketing agency. 

But one question remains, how do you find an agency that is right for you?

The first step is to always know your goals. 

The next step is to choose an agency with expertise in the area you need help with. 

To help you, we profiled the top Amazon marketing companies and what they excel most at. 

The 5 Top Amazon Marketing Agencies 

#1 Neil Patel Digital — Best for Store and Product Content Marketing 

With SEO-driven content marketing, you can score higher Amazon SEO points by optimizing your store and product descriptions. 

In turn, your store and products will become more discoverable with higher rankings when potential customers search on Amazon, as you saw in the example above.

It’s been ages since you could get away with one good photo and a basic product description. These days, you need a host of professional photos, videos, optimized descriptions and titles, comparison tables, FAQs, and detailed descriptions that address every objection in the market.

This is a core part of the offering at Neil Patel Digital:

Companies from across the world, from startups to enterprise brands, trust Neil Patel Digital.

#2 Thrive Agency — Best for Amazon PPC

When potential buyers research products or services on Amazon, a whopping 64% of them don’t click beyond the 1st three results. 

To get your store and products in those top positions, you may need to use sponsored posts on Amazon. 

Another name for this is Amazon PPC. 

Thrive Agency is a company with over a decade of experience in this area:

This company has over 150 five-star reviews across Google, Facebook, and Clutch with Amazon-specific case studies.

#3 Vertical Rail — Best for Amazon Account Management

Your Amazon store account health, product deactivations, shipping performance, intellectual property violations, and several others have a direct impact on how well your marketing performs on Amazon. 

Vertical Rail is the agency I recommend to ensure you’re 100% compliant on Amazon and reach your marketing goals:

This agency has great case studies on how to run your Amazon store more efficiently.

#4 Voice SEO – Best for Amazon Echo and Voice Search Optimization 

In the US, more than 111 million people used a voice-assisted device. And two-thirds of consumers with voice-enabled devices said they considered using them to place orders. 

This trend could be the next big marketing opportunity. And with big marketing opportunities like this, you can make a bundle if you get in early. 

Voice SEO is the agency you can turn to for this: 

TopSEOs, an agency ranking domain, ranked Voice SEO as its number one company for voice search optimization, and they have accreditations to demonstrate their expertise.

#5 Voy Media – Best for Amazon Social Media Marketing

Most successful Amazon sellers turn to social media to engage their target audience with the ultimate goal of driving traffic to their store and product pages. 

If you want to take advantage of social media to drive sales for your Amazon store, Voy Media is great for that: 

This agency combines strategy and creativity to help Amazon sellers drive sales on Amazon via various social media platforms.

Do You Really Need to Hire An Amazon Marketing Agency?

Yes, and I’ll tell you why. 

To give your business a chance, standout from the crowd, and get found on Amazon when potential customers search for things you sell, you’ll need marketing. 

And that’s where hiring an Amazon marketing agency comes in.

Whether you want higher rankings or want to run profitable Amazon PPC ads, get an expert that knows what they’re doing. There’s too much competition on Amazon to do it all yourself.

The post How to Choose The Right Amazon Marketing Agency appeared first on Neil Patel.

The 5 Best Link Building Companies of 2020

What are backlinks to search engine optimization? 

Short version: They’re signals Google uses to determine if your website is a reputable resource worthy of citation. 

The long and sweet version?

The more quality backlinks pointing to your website, the higher your chances of ranking for profitable keywords and competitive search queries that drive sales. 

You’ll generate more targeted traffic, leads, and customers. 

TThe SEO research tool, SEMrush, revealed backlinks account for as much as five SEO top 10 ranking factors: 

Due to how essential links are to rankings and traffic, you’ll find a host of companies promising to help you generate backlinks at the click of a button. 

If only it were that easy!

Acquiring top-quality backlinks isn’t a stroll in the park. 

Our team at Neil Patel Digital reviewed and listed the top companies for building links.

The 5 Top Link-Building Companies in the World

  1. Neil Patel Digital – Best for Linkable Content Marketing
  2. FATJOE – Best for Blogger Outreach
  3. Page One Power – Best for Strategic Links
  4. The HOTH – Best for Guest Posting
  5. RhinoRank – Best for Curated Link Building

1. Neil Patel Digital – Best For Linkable Content Marketing

The creation and distribution of linkable assets is the most reliable way to get people linking back to your website. 

Called editorial links, Google and other search engines prioritize such links. 

The reason for this? 

They’re natural, and indeed a vote of confidence other sites show for the content resources on your own website. 

Another name for this type of link-building strategy is linkable content marketing. 

And Neil Patel Digital excels at this. 

I’ve amassed millions of  backlinks to this blog: 

That’s over 3 million backlinks

And they came from organic keywords (over 1.7 million), generating more than 3.4 million monthly organic traffic in the process. 

The Neil Patel Digital experience spans over five decades to help you get similar results. 

And we leveraged this experience and vast expertise to develop a holistic, battle-tested content marketing program that helps our customers generate high-quality backlinks. 

It starts with auditing, optimizing, and creating new, high-quality content people would love to link to. 

Then, promotion, so even influencers can find and reference them.

This proven program powers us to create and distribute content marketing assets that get high-quality backlinks, higher rankings, and qualified traffic. 

In short, this is why our customers, from startup to grow-stage and enterprise companies, love working with Neil Patel Digital.

2. FATJOE – Best for Blogger Outreach

You may have linkable content resources on your site. What if other websites or bloggers don’t know those assets exist? No one would link to them, right?

Yup, that’s a problem.

To make people, especially bloggers, aware of your content, you need what SEOs call blogger outreach

And this is what FATJOE excels at doing. They’re a reliable blogger outreach service even other agencies rely on for generating backlinks: 

The experienced SEO expert, Joe Taylor, founded FATJOE. And they’ve been in business since 2012, helping over 5,000 clients worldwide get backlink placements via blogger outreach. 

About 97% of those 5k plus customers rate FATJOE a 4.5/5.

However, FATJOE is best for acquiring links from websites with domain authority between DA10 and DA50. And prices per link placement range from $45 to $465.

3. Page One Power – Best for Strategic Links

Getting backlinks from higher domain websites (DA60+) needs a combination of linkable assets, outreach, and high-level strategy. 

Page One Power, although more expensive and not a productized service like FATJOE, excels at this. 

Yearly, this company is behind the acquisition of more than 15,000 strategic backlinks on average to its clients from higher domain websites. 

And Page One Power achieves this, leveraging its 10 years of experience and 982 active partners: 

If you have the budget that starts at $550 per link, with more for a monthly retainer, you should turn to Page One Power for their consistent, strategic link-building expertise. 

And can you make this turn, knowing other businesses, such as QuickBooks, Healthline, BOTTSTICH, and several others, trust Page One Power’s strategic link acquisition services, too.

4. The HOTH – Best for Guest Posting 

What if you’ve done everything possible, yet people still won’t link to your site?

The HOTH, a company successful for its guest posting services, can help, and they come highly recommended:

The HOTH’s guest post, backlinking service covers everything from manual outreach, securing guest post slots, and creating the guest content piece with links to your site. 

Their industry experience and expertise have seen them work with or get mentioned on reputable websites such as Forbes, Inc. 5000 fastest-growing companies, Salesforce’s Dreamforce, and others.

The HOTH is a productized link-building service like FATJOE, allows you to purchase guest posts and backlinks with a few clicks.  

With this company, you can get backlinks from websites with domain authority ranging from DA10-DA50. And prices are between $100-$500, depending on the quality of website you want links from.

5. RhinoRank – Best for Curated Link-building

Sometimes, other websites already have published content pieces with info relevant to assets on your own site. 

In such a case, reach out to the webmasters of those sites and ask for a link, otherwise called curated link-building

Based on our review, RhinoRank is the go-to company for this type of link acquisition tactic. They do all the hard labor, reaching out to several webmasters to secure backlinks for its clients in existing content on those webmasters’ domains:

Not only will RhinoRank reach out to webmasters, they’ll take it a step further by ensuring those links are weaved naturally with the right anchor text.  

RhinoRank serves over 200 companies and SEO agencies globally. 

The price of each curated link generated for customers by RhinoRank starts from $35.

5 Characteristics that Make a Great Link-Building Company 

For each link-building strategy and company recommended above, you’ll find hundreds, if not thousands, of others promising the same things. 

So, what characteristics make a great link-building company if you wanted to find an ideal company to work with and do your own due diligence?

Let’s look at the most significant ones. 

1. A Holistic SEO Implementation Process that Includes Link-Building

Link-building is a crucial part of SEO, but it is not a silver bullet. On its own, it won’t drive traffic and help you generate leads. 

You can amass links, but if the search engines don’t trust those links or the content being linked to, those efforts amount to nothing. 

Thus, an essential characteristic of great link-building companies is to have a holistic SEO program with all the bolts and nuts, including content creation, promotion, and link acquisition.

2. An Impressive Client Portfolio

An excellent way to judge the processes and expertise of a company is via its client portfolio.

Thus, as other companies with hands-on experience would do, the top link-building companies have the characteristic of displaying their ability to generate backlinks by showing off a portfolio of clients they’ve helped to get backlinks.

3. Thought leadership

The best link-building companies aren’t just great at acquiring backlinks. 

They also have the characteristic of sharing all their learnings on their way to helping themselves and other companies generate high-quality backlinks. 

You want a team that knows the best strategies and tactics that work today.

For example, if you Google “link-building Neil Patel,” you’ll find my in-depth guides. 

4. Real Life Testimonials

A good criterion for determining if a link-building company is among the very best is to look at their customer testimonials. 

Thus, a characteristic you’ll find with the top link-building companies in the world are real-life testimonials, highlighting what customers say about working with them.

5. A Diversified Team

One person can write a guest post and send you a few links. But you’ll need a diversified team of experts to execute more strategic and extensive link-building campaigns. 

As we’ve shown you, the best link-building companies excel at planning and executing these bigger, more effective link acquisition strategies. 

And to do that, they usually work with a team of diversified experts, which you can look up to as one of their characteristics: 

What to Expect from a Great Link-Building Company 

If you take on the services of a link-building company, you judge them by their ability to get you links. It’s that simple. 

However, there’s a wide gap between contacting a company and getting those juicy links. 

So, what should you expect if you decide to work with any of the link-building companies reviewed above?

1. A discovery session

Your business needs are different from those of others, and so would your link-building needs. Thus, the link acquisition strategies that worked for one site won’t work for yours automatically.

The best link-building companies have experience generating links for different organizations. Thus, they don’t jump straight into sending you proposals.

Instead, they start the process of helping to customize a strategy for your business by allowing you to share your exact business needs over  a discovery session.

2. Research & strategic recommendations

Once you’ve booked and discussed your business needs with a link-building company, the best ones take what you tell them and leverage their experience to conduct in-depth research. 

After this research, you should receive a host of strategic link-building recommendations most suited to your business. Most companies would share this with you via email or over another discovery call.

3. A contract with project deliverables

Once everyone decides that the project is a good fit, it’s time to get a contract in place.

Deliverables, deadlines, resources required, and budget should all clearly be outlined in detail.

4. Client onboarding

The next thing to expect from a top link-building is an onboarding process. It sets the stage for working with you to achieve your link acquisition and related business goals. 

Depending on your work scope, you’ll need to bring on your in-house staff and share your website, blog, analytics, etc. with the company. 

This onboarding process also establishes an understanding of how the company would manage your project. 

Link-Building Isn’t a One-Time Activity

Unfortunately, link building isn’t a one-off project. I wish it was.

But links decay, pages decay, and Google’s always looking for freshness.

You’ll need ongoing links to keep your site at the top of the rankings.

This is the main reason why companies try to get help. It’s exhausting trying to do it yourself all the time.

However you decide to do it, treat link-building as an ongoing, long-term activity that’s a core part of your  SEO strategy.

Doing this is how you’ll get maximum results.

The post The 5 Best Link Building Companies of 2020 appeared first on Neil Patel.

What is App Store Optimization?

guide to ASO

With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization is so crucial.

But what is app store optimization, and how can you make the most of it? Here’s what you need to know to help your app rank well.

What is App Store Optimization (ASO)? 

App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers.

That increased visibility tends to translate into more traffic to your app’s page in the app store.

The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: download your app.

The ASO process also requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours.

When you learn more about which keywords are being used, you will better understand your potential customers’ language so you can hone in on the best keywords to use.

Why is ASO Important?

According to Forrester, 63% of apps are discovered through app store searches. This makes search in the app store the most used method for discovering and downloading new apps.

Recently, at Google I/O, Ankit Jain reported that “For the average app, search actually makes up the vast majority of installs.” Simply put, this means that:

If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.

With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that most publishers are not investing in app store optimization.

So here’s my gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.

How to Help Your App Rank: The Basics of ASO 

Much of what I’m about to explain is going to be SEO basics.

If you’re already familiar with these for web searches, there are still a few key differences within the App Store.

Let’s start by breaking down the various components that can affect your ASO:

Main ASO Factors:

  • Title: The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title too often can be detrimental. As your app begins to rank higher and gain more reviews, your app’s news will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.
  • Keywords: To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors to realize how you compare week to week.

Besides being the most important ASO factor, the title and keywords can be modified easily to optimize them regularly.

Secondary ASO Factors:

  • Total # of Downloads: Your number of downloads are significant to ASO, but you don’t have complete control over them.
  • Ratings and Reviews: Also important and difficult to control. However, there are ways to incentivize happy users to rate and review

Here’s a complete breakdown of all the factors to keep in mind when optimizing your app for better rankings.

Title

The title is our first impression online. It’s what drew you to read this post, and it’s what will draw users to your app.

Optimizing with a keyword in the title increases search ranking for that title by 10.3%!

Obviously, some limitations apply, as the App Store is very regulated.

You’re given only 30 characters for a title in iOS 11, and keyword stuffing is a surefire way to risk being banned.

Users are also wary of downloading shady-looking apps for privacy concerns.

Think about it — would you rather have “Evernote” or “Note Taking Note App for Notes” on your smartphone?

Be smart about how you optimize.

Pandora, for example, does everything right.

Pandora ASO example

Its icon is sleek and simple, and with a short name, it was able to fit in three essential keywords.

When searching the App Store for “free,” “music,” or “radio,” you’ll find Pandora at or near the top.

Description

Here’s where things get a bit murky. Technically the App Store algorithm ignores the description.

Users, however, are a different story.

Rather than optimizing for SEO, focus on explaining the features and benefits of your product.

And, while it seems like you have a lot of space to do this, you actually don’t.

Truncated snippets are shown on your product page, and a few readers will ever click “more” to read beyond what you see here.

You have 252 characters to make your pitch and convince someone you’re worth downloading.

There’s no room for fluff, and you may need to A/B test several iterations to find what works best.

Keyword Metadata

iOS 11 provides you with 100 characters to enter keywords separated by commas.

These help your app get discovered through search and related content.

There’s no need to duplicate efforts here, so choose keywords you haven’t already used in the title.

Some in-depth keyword analysis can be done using Apple Search Ads.

apple search for ASO

This feature is only available to iOS app developers and is an essential tool for listing any project.

You can also use a keyword research tool like Ubersuggest to find common key terms and test them.

Subtitle

You’re given a subtitle below the title in search results. This is also limited to 30 characters.

It gives you another chance to use more descriptive keywords.

ASO example

TypeShift, for example, uses the space to input its SEO.

This is a cleaner look and can work well.

I would’ve still taken the opportunity to use some keywords in the title, but that’s out of my control.

Which is a great segue to my next topic.

App Reviews and Ratings

Customer reviews and ratings are an important consideration for users, especially those unfamiliar with an app brand.

Apps with higher ratings also ranked higher. This raises a tricky dilemma: you want more ratings and reviews, but not if they are negative. So, you need a way to connect with your customers inside your app, giving them a place to vent and talk directly to the developer.

On the flip side, you want to guide happy customers to leave positive reviews for you.

The average rating of the top 100 free apps in the App Store is 4 stars!

Quality clearly matters.

The lower your rating, the fewer consumers who will be willing to consider downloading it.

Think about it. When was the last time you downloaded a one-star app?

You may have rated an app one star, but it was likely rated 3 or more stars when you downloaded it.

Ratings also affect conversions.

Maintaining a high rating is often easier than raising one from 2 to 4 stars.

That’s why it’s important to solicit reviews from customers within the app.

One time is all that’s necessary, and it needs to be done within the first 72 hours.

That’s how long 77% of users will use an app before never again turning it on.

It’s also important to wait until after the customer has a chance to use the app.

Instead of basing it on a timer, consider a push notification when the customer completes certain actions.

Examples of great times to do this are after the first level of a game or after a customer sends their first message through your encrypted messaging app.

Try not to be too spammy, though, and keep in mind your app’s performance can affect its rating.

Ultimately, you want a page full of glowing reviews.

And don’t be shy about replying to negative reviews.

It’s possible a bad customer experience happened due to an error or glitch that’s since been corrected.

Thank users for their reviews whenever possible, good or bad, and correct issues brought up. This is your time to gather valuable user feedback.

This is your time to gather valuable user feedback.

Downloads

Ultimately it’s a download that matters.

An app preview video and screenshots help convert indecisive users.

Both the App and Google Play stores use the number of times an app has been downloaded to determine ranking.

More specifically, it’s the current download rate.

For example, while an app may have 1 million overall downloads, a newer app can beat it by getting more downloads this month.

The preview video and images can be a major factor in this.

The majority of top apps in the App Store use app previews to increase customer conversions.

Once you have a user, however, you’ll need to keep them.

It’s harder than it sounds, and Apple is paying attention.

What can you do to get more downloads for your app?

Improving your ASO is a great place to start. Beyond that, work on marketing your brand and app to improve recognition, awareness, and appeal, from app store description to images, ratings/reviews, and social media presence.

Retention Impacts ASO 

Retention rates are important for mobile device rankings, but the bar isn’t set very high.

The average app has only a 36% retention rate in the first month.

ASO average retention rate

Further breaking things down, we can look at the retention rates by industry.

Media/Entertainment, Lifestyle/Travel, and eCommerce/Retail apps have the best three-month retention rates.

There are so many apps available in the App Store that users download plenty to never use them.

A study found Americans use an average of 30 apps each month out of the roughly 90 they have installed.

This means even if your app is downloaded, it’s unlikely it’ll ever be used beyond the first 72 hours.

How long your app stays installed and how many times it’s used while installed can help App Store search rankings.

Now that you understand how the search rankings work, it’s time to explore best practices for publishing an app to ensure it’s seen and downloaded.

Do Apps with Higher Ratings Rank Higher in Search Results?

This test was done by taking a random sampling of keywords and categorizing them by difficulty related to rankings. 

An “easy” keyword results in fewer than 25 apps trying to rank for that keyword. “Medium” keywords are included in 25-100 apps, and “competitive” keywords are those in 100+ apps.

How app ratings correlate to search rankings

Based on this test, there is a clear trend showing that apps with higher ratings also rank higher for keyword difficulty.

Do apps with better ratings rank higher? Yes.

(But don’t beg for them; earn better ratings for your apps the right way.)

Conclusion 

ASO is a process that needs to be monitored and constantly tweaked over a period of time. Your optimal set of keywords rarely is the set that you first opt to put in the app store.

In most cases, little or no research on keyword searches occurs before the app submission, leaving most apps hidden, and the likelihood of discovery quite low.

To reap the rewards of ASO, you need to invest time and effort. If you do, you’ll have a consistent channel driving traffic to your app.

Being found is one of the most difficult challenges for mobile apps, but it is a problem you can actively solve with the tips above.

Have you found success with ASO? What has helped your app rank better? 

The post What is App Store Optimization? appeared first on Neil Patel.

A Guide to Behavioral Segmentation Marketing

behavioral marketing

Behavioral marketing has changed the way we market. But what should you know about it, and how do you get started? Let’s take a closer look.

In the past, marketing to consumers based on actions, like how many pages they visited on a site, were rudimentary at best. These could tell you, broadly, what a customer might be interested in, but didn’t provide in-depth details.

It was a lot like trying to guess what kind of picture a puzzle might make when you only have a couple of the pieces.

Today, behavioral marketing makes it easier to carefully target users based on the incredibly specific actions they’ve taken.

What is Behavioral Segmentation Marketing?

Behavioral marketing is the strategy of targeting leads or customers based on specific actions they take on a website, rather than just the pages they view. Then, marketers use behavioral segmentation to target specific consumers based on the actions they take.

Rather than throwing a bunch of ads at consumers and hope some of the marketing message sticks, behavioral marketing takes information like browsing and search history, IPs, and cookies and uses this information to build a definitive profile of the user, and then tailor marketing messages accordingly.

As the consumer visits pages, browses products, or lingers on certain coupons, offers become more targeted and precise. The more information an ad network has, the better they can define an ad’s behavioral segmentation to reach the right people at the right time.

Ingenious, right?

Actually seeing behavioral marketing in practice can really stoke the fire in terms of generating new ideas. Rather than provide a few examples, however, I will also share the best tools you can use to get started in behavioral marketing.

Types of Behavioral Segmentation Marketing (with Examples) 

Behavioral marketing encompasses a wide range of marketing strategies, including retargeting (also known as remarketing), email marketing, product suggestions, and much more.

All of these are facets of behaviorally-based targeting and can be used as standalone strategies or coupled together for even greater effect on your target audience.

Retargeting

Retargeting and remarketing consider the pages and products you’ve viewed, and then show them again even if you’re not on the original website. Both Google and Facebook offer retargeting options in their respective advertising platforms.

You’ll need to think about which segment of your audience you want to retarget and what kind of offer you want to present.

How to Set Up Ad-Based Retargeting in Google 

  1. Sign in to your Google Ads account
  2. Click on Campaigns and click the +Campaign button.
  3. Choose your campaign goal.
  4. Select “Display” (click here if you want to set up a remarketing campaign for the Search network)
  5. Name your campaign and specify location, language, etc.
  6. Click Save and Continue
  7. Enter your ad group name and bid
  8. Under the option “Choose how to target your ads,” click “interests and remarketing.”
  9. In targeting, choose “Remarketing Lists” and then click Set Up Remarketing.
    At this point, Adwords will create a remarketing tag for you. You can send it to yourself or your developer along with instructions on how to add it to your website. If you have Google Analytics running, there’s a checkbox to “use the tracking code that’s already on your website” instead.
  10. Then click Save and Continue to start creating your ads, or Skip ad creation to do so later. It’s a good idea to create both text and image ads in various sizes so that you’ll have an ad ready to show no matter what other pages your ideal customer visits.

How To Set Up Retargeting on Facebook

  1. Login to your Facebook Ad Center and go to Ad Creation.
  2. Click on Create Audience and choose Custom Audience. For this example, we’ll retarget people who have already visited your site.
  3. Under “How do you want to create this audience?” choose “Retarget ads to people who interacted with your products on and off Facebook.”
  4. Choose your target audience from the dropdown menu. You can target a wide range of users, including:
    Anyone who visits your site
    People who visit certain pages
    People who visit certain pages but not others
    People who haven’t visited after a set amount of time
    A custom combination of your own choosing
  5. Then, you’ll get your pixel code, and you’re ready to start retargeting.
    As a side note, if you don’t yet have a Facebook pixel code, you’ll need one to accurately track visitors for Facebook retargeting. Here’s a step by step guide from Facebook on how to do this.

To get the most momentum out of your retargeted Adwords and Facebook ads, you’ll want to plan your campaign accordingly. Who do you want to target? Create an ad that appeals to that specific segment. For example, people who looked at a specific product and possibly added it to their cart but didn’t make a purchase may benefit from a retargeted ad offering a discount or free shipping.

Here are a few behavioral marketing examples to inspire your next campaign:

Wonderbly

This retargeted ad on Facebook targets parents who are unable to see grandparents often with a personalized book. It ran during the COVID lockdown when many families were unable to travel.

wonderbly behavioral marketing example

Best Buy

This retargeted Best Buy ad lets you know you have items in your cart and helps ease any reluctance by reminding you of their Price Match Guarantee, free in-store pick up, and free shipping.

best buy behavioral marketing example

Expedia

This behavioral ad from Expedia targets last-minute shoppers looking for a great travel deal.

expedia behavioral targeting ad example

Behavioral Segmentation Email Marketing

Behaviorally-targeted email is another example of behavioral marketing. Instead of using the pages that users visited or the actions they took on those pages, behavioral targeting via email targets users based on their status or actions with the site (whether they’re subscribed, added an item to their cart, and so on).

Nordstrom

Nordstrom shows you the item(s) in your cart and lets you view your bag directly. However, this cart recovery ad could still be improved by linking to a method of contacting support or live chat so the user can get answers to any questions that might be holding them back from converting.

Nordstrom cart recovery behavioral marketing example

Birchbox

Here’s an example retention email sent to users who unsubscribed from the Birchbox service with a 20% off discount for rejoining the subscription service.

behavioral marketing example birchbox triggered email

If you’re looking for more examples, we have 29 examples of behaviorally-targeted emails.

Demographic Targeting

This is one of the most common types of behavioral targeting and looks at things like gender, age range, education level, geographic location, race, and other traits to “paint a picture” of a user based on their browsing habits.

You may not think that something as simple as the websites you visit can reveal anything about you on a physical level, but you’d be surprised.

Of course, advertisers are keen to leverage these differences and often repackage and rebrand their products accordingly.

pink razors behavoiral marketing example

Note: There has been pushback against extremely gendered packaging, like Bic for Her, a pen marketed specifically for women. Be careful not to over target and push your audience away.

Even when you’re not online, demographically-targeted ad examples are all around you.

Toyota

An ad promoting the fuel efficiency of the Toyota Prius targets consumers looking for ways to reduce their impact on the environment.

Toyota Prius behavioral marketing example

Pepsi

A “skinny” can of diet Pepsi targeted women trying to watch their calorie intake.

pepsi behavioral marketing example
Not surprisingly, you can target your behavioral marketing ads to users’ specific demographics, right down to their professed interests. Facebook has turned this kind of targeted advertising into a fine art.

Suggested Selling

Suggested selling pairs additional (or larger/better) items based on things you’ve already bought. Common examples of suggested selling are up-sells and cross-sells. You can think of a cross-sell as ordering a burger and being asked, “Do you want fries with that?”

Whereas an upsell to your burger would be the offer to “make it a meal with fries and a drink for $X.” Suggested selling is often used on sites like Amazon, where buying certain items will tell you not just what others bought, but what they bought together.

Amazon

An Amazon behaviorally-marketed suggested sell with the current item, as well as accessories that users often buy in addition to the original.amazon behavioral marketing example

Godiva

You’ll often see suggested selling used on flower and gift websites, where upsells can include everything from chocolates to popcorn.

godiva behavioral marketing example

This is an extension of behavioral marketing in that it doesn’t dissuade the customer from their current order but rather suggests other relevant products based on their current purchase behavior.

Conclusion

Now that we’ve explored some behavioral marketing examples and looked at tools to make it more effective, the next step is to try it out for yourself!

Make a marketing plan, then try out some of the suggestions above. Use A/B testing on different behavioral segmentation to see what customers respond to. You may be surprised at the money you’re leaving on the table by not including behavioral marketing as part of your digital marketing strategy!

Are you using behavioral marketing tactics as part of your advertising and promotions? What strategy has been the most effective for you? 

The post A Guide to Behavioral Segmentation Marketing appeared first on Neil Patel.

Tips for optimizing holiday email marketing campaigns

With the first-ever at-home holiday season upon us, email marketing campaigns will be an even more important tool for marketers. But how to cut through the noise of what might be record-setting volumes of emails?

First, marketers need to understand that campaigns ideally need to have already started; or at least have a launch date of sooner than later. 

“A lot of marketers are actually predicting that instead of having a Black Friday or Cyber Monday in November, that the entire month of November is going to be [a] holiday season,” said Validity email Strategist Tori Garcia. “This is so consumers can buy their gifts early enough in time to have them shipped and ready for Christmas.” 

Watch Garcia’s entire presentation here. 

Making a list

Before you can hit send, marketers have to make sure their email list and content are both optimized. “Remove unknown users,” said Garcia. “This is a great way to proactively preserve your sender reputation, because you can, with the help of a list validation service, pinpoint unknown user email addresses and remove them from your list. It is painful to remove email addresses from your list, but if they are not good email addresses, there is no point in having them.” 

Mistyped domains should be removed too, and the cleaned-up list that remains should be targeted with gradual distribution and slow increase of volume of emails over time, and not all at once. 

“Avoid scheduling any type of full blown ESP migration or a warm up of a brand new IP,” said Garcia. “During the holidays the volume is already really high because of the number of emails that retailers and brands are sending. Mailbox providers are already having a hard time handling the influx of emails.” 

Keep a close eye on content

Subject lines need to be optimize by emphasizing action verbs to get consumers to open email and pre-header text also needs to be optimized. 

No matter the season, personalization is still the key to increasing email conversions. Personalization means more than just customizing email content with the receiver’s first name, it means triggering messages based on consumers’ multichannel behavior. 

Triggered messages can substantially increase conversions. Triggered messages can be prompted by consumer actions, like abandoning a shopping carts, or from shipping and payment confirmations, or announcements like flash sales or a high-demand product being back in stock. 

With an extended holiday season that will be more competitive than ever, making sure the foundation of your email marketing campaign is solid with efficient lists and creative content comes before building elaborate product promotions. 

“Make sure that you are having a really solid and healthy holiday email marketing campaign this year,” said Garcia. “To be able to recoup some of that ROI that you might have lost at the beginning of the year during COVID.” 

The post Tips for optimizing holiday email marketing campaigns appeared first on Marketing Land.

3 ways the CMO and the CFO can become BFFs

Live Webinar!

As a marketer, this past year has been all about the sheer velocity of change. Whether it’s navigating a global pandemic, taking on extra work, or quickly pivoting from carefully laid annual plans, the environment for marketing teams is ever-evolving. To be most effective going forward, the marketing teams that are able to excel at spend management, financial agility, and optimized planning will be the ones that set themselves apart in 2021. In this webinar, we’ll break down the three key areas where marketers can strengthen the relationship between the CMO and the CFO to continue to grow the business at scale.

You’ll hear from Heidi Melin, CMO at Workfront and Ryan Doubet, Managing Director at KPMG, as they explain why investing in the partnership between marketing and finance is so critical to marketing department success.

Register today for “3 Ways the CMO and the CFO Can Become BFFs,” presented by Workfront.

The post 3 ways the CMO and the CFO can become BFFs appeared first on Marketing Land.

More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday

Facebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary ad disapprovals and accounts being disabled.

“This is the second widespread bug that we’ve seen impact Facebook campaigns in the last 4 weeks. The most recent bug caused multiple accounts (across various verticals) to receive ad disapprovals starting around 6pm Central Time yesterday,” Zenia Johnson, account lead at performance agency 3Q Digital, told Search Engine Land Friday.

Another agency I spoke with Friday morning said roughly 10 to 20% of its client accounts experienced issues last night.

Facebook confirmed the problem at 11:15 p.m. EDT Thursday. “There was a technical issue that caused some FB ads & ad accounts to be mistakenly disabled,” Rob Leathern, Facebook director of product management, said on Twitter. “We identified and resolved the issues within a couple of hours, and access should be restored.”

“Account access should be restored. Some ad rejections may still take some time to run through the system – should be sorted out soon however,” Leathern added in a reply.

Opening a door to other channels?

The ongoing platform problems have some social media buyers looking at alternative channels. Clients are starting to prioritize channel diversification, noted Johnson.

“It’s a good time to start testing other traffic sources,” said Adomas Pranevicius at Lastclick.media, adding that he’s looking at Pinterest Ads. Snapchat also stands to gain from advertisers concerned about the stability of the Facebook Ads platform.

Snapchat and Pinterest have been investing in direct response ad solutions and both reported strong revenue growth for the third quarter. Snapchat revenue increased 52% year-over-year to $679 million, and Pinterest revenues grew 58% year-over-year to $442 million. That’s far (far) shy of Facebook’s ad revenues for the quarter, which totaled more than $21 billion, but the growth suggests advertiser appetite for diversifying.

Pinterest cited its brand safety appeal on its third-quarter earnings call, hinting perhaps that it benefited from the Facebook Ads boycott, “[W]e continue to benefit from marketers who are prioritizing positivity and brand safety,” said Pinterest CFO Todd Morgenfeld. “Advertisers tell us that Pinterest is brand safe relative to other consumer internet platforms. And we’ve benefited from this in Q3.”

But the relative instability of the Facebook Ads platform might also play a role in driving Pinterest and Snapchat advertising growth.

Meanwhile, back on Facebook, “[T]his definitely makes the case for advertisers getting well-ahead of ad builds as we get closer to Black Friday and Cyber Monday,” said Johnson.

 

This story first appeared on Search Engine Land.

The post More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday appeared first on Marketing Land.

Get beyond the algorithm with a data-driven SEO content strategy

The divide between SEO and UX is shrinking, making success in search more challenging. Evolving your SEO strategy to focus on site experience is critical.

Join us on Thursday, November 12, at 2:00pm ET, for an SEO Content Strategy webinar where our experts will discuss how to increase conversion rates, grow organic presence and leverage nuanced search behaviors for positive engagement metrics.

Register for the webinar today!

The post Get beyond the algorithm with a data-driven SEO content strategy appeared first on Marketing Land.