Choosing keywords is one of the most important tasks when it comes to SEO (Search Engine Optimization), it falls only behind link building on a scale of importance. You need to think very carefully about what keyword phrases and word choices people would use when looking to buy your product or service. Carefully selecting the right keywords will be the difference between getting traffic that converts and getting traffic that is worthless.
Knowing what keywords people are using for searches is fundamental to your sites success and high conversion rates. Firstly, you need to construct a big list of keywords that relates in anyway to your product or service, these keywords or phrases need to cover every aspect of your business or products that are related to what your company does. I would also suggest choosing keywords that are also related to your keyword phrases. Therefore, one step away from being directly related to your business, this will help catch a lot more qualified traffic. Put yourself in your customers shoes, see what search phrases would you type in if you were looking for your service. Think about your business as an outside that knows nothing about your business or industry.
The next step is to judge how valuable and competitive the search terms are. The higher the numbers the harder is going to be to rank for a particular search phrase, however it is not impossible to rank for highly competitive phrases if you have a valuable piece of content that will benefit your readers. You can do this with a variety of tools free and paid for. Some popular keyword research tools are: Wordtracker, Keyword Discovery by Google Adwords and the Wordstream tool. I would suggest using the these tools and choosing phrases that have between 3000 – 10000 searches per month, any more searches and it’s going to take a long time to rank and any less and you won’t get enough traffic.
Now narrow down your list to about 100 keyword phrases and scatter them across your websites content. Choose three or four of the most competitive keyword phrases and have them on your home page copy. Repeat your Top 5 keyword phrases at least ten times on your home page.
Another important aspect of finding the right keywords for your websites is to look at other related websites in your industry, no matter the type of business that you run, others are also creating content and you can compare without copying to see what it’s being talked to by your business peers, this will give you an idea of what others are doing and what you can do to bring value to your customers.
Finally, learn how to listen to your customers, visit social media sites like Twitter, Facebook and forums and see what are the complaints that your potential customers have, what comments or feedback and build related content from there, not everything has to be a list of keywords, find out what Youtube videos are being created as well and see what customers have to say, the more value that you provide to your customers the more they will buy from you.
Once you build targeted keyword content you can start to measure the traffic that you receive and your conversion rates, look at your web hosting stats, Google Analytics and websites stats and see what traffic is converting and what traffic is not, this will provide you insight and will drive the type of content that you create, once you find out what keywords and phrases bring the most qualified traffic the more you can focus on creating that traffic, at the end of the day, the more value that you provide to your visitors the more sales your website will generate.
Good luck with your keyword research and SEO, if you have any questions feel free to contact us by leaving a comment or sending us an email.