Skip to content
Menu
Inbox27.com
Inbox27.com

Microsoft’s Digital Marketing Center for search and social management adds features, opens beta

Posted on October 7, 2020

The Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook and Instagram since June.

With the move to beta, Microsoft has added several new features.

On-site analytics. Customer action tracking reports whether users complete the conversion actions you’re tracking on your website, such as product purchase or lead form submission. Analytics also include visits to top priority pages, average time on site and pages visited.

Customer action tracking and on-site analytics are now available in Digital Marketing Center.

Search term control. AI determines which search terms will trigger advertisers’ on Google and the Microsoft Advertising Network (Microsoft Bing, AOL, Yahoo). These are reported in a new Search Phrases card, and advertisers can review and pause irrelevant queries that triggered their ads.

Ad reviews. Advertisers can input their own text ads, but DCM also auto-generates text ads based on the website and business categories. Previously, advertisers had no visibility into the auto-generated ads. New Top ads reporting shows the top-performing automated text ads and allows advertisers to modify their copy. There is an option to view and edit all ads.

Why we care. In addition to AI-powered ad management, DCM also supports organic social management for up to 10 profiles. The product — available here — is aimed at simplifying management across search and social through automation, but these updates indicate Microsoft is also listening to user feedback requests for additional manual controls and data visibility.

 

This story first appeared on Search Engine Land.

 

 

The post Microsoft’s Digital Marketing Center for search and social management adds features, opens beta appeared first on Marketing Land.

Related posts:

How to Pull More PPC Ad Data
The 6 Step Guide to Writing Listicle Content
New approaches to affiliate marketing

Leave a Reply Cancel reply

You must be logged in to post a comment.

Categories

  • Business
  • Google Adense
  • Internet Marketing
  • Making Money
  • Marketing
  • Microsoft Office
  • Networks
  • SPAM
  • Work Email Security

Recent Posts

  • How to Choose The Right Link Building Agency
  • The Top Affiliate Marketing Networks
  • Best Dedicated Hosting
  • The Best Payroll Services (In-Depth Review)
  • How to Effectively Use Memes in Your Content Marketing

Archives

  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • June 2020
  • May 2020
  • April 2020
  • January 2020

Tag Cloud

block spam Blogging content marketing e-mail email email goes to spam gmail email going to spam email hack email hacking email hacking 2017 email hacking in tamil email hacking tamil email password crcking email phishing emails email scam email spam email spam detection email spam filter email tamil hacking email tracking ethical hacking g-mail hacking tricks gmail gmail hack gmail hacking gmail password hack gmail pssowrd hacking gmail spam google hack gmail hacking how to hack gmail how to hack gmail account how to hack gmail password internet marketing investing Marketing Pay Per Click seo spam spam email spam emails Website Traffic what is email hacking

Recommended

Bitcoin Champs

VirusDB.org

PlumComputerRepair.com

Archives

  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • June 2020
  • May 2020
  • April 2020
  • January 2020

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
©2021 Inbox27.com | Powered by WordPress and Superb Themes!