Skip to content
Menu
Inbox27.com
Inbox27.com

More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday

Posted on November 8, 2020

Facebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary ad disapprovals and accounts being disabled.

I’m just sitting in front of the computer watching accounts be disabled one by one.

— Ameet Khabra ✊✊🏻✊🏼✊🏽✊🏾✊🏿 (@adwordsgirl) November 6, 2020

“This is the second widespread bug that we’ve seen impact Facebook campaigns in the last 4 weeks. The most recent bug caused multiple accounts (across various verticals) to receive ad disapprovals starting around 6pm Central Time yesterday,” Zenia Johnson, account lead at performance agency 3Q Digital, told Search Engine Land Friday.

Another agency I spoke with Friday morning said roughly 10 to 20% of its client accounts experienced issues last night.

Facebook confirmed the problem at 11:15 p.m. EDT Thursday. “There was a technical issue that caused some FB ads & ad accounts to be mistakenly disabled,” Rob Leathern, Facebook director of product management, said on Twitter. “We identified and resolved the issues within a couple of hours, and access should be restored.”

There was a technical issue that caused some FB ads & ad accounts to be mistakenly disabled. We identified and resolved the issue within a couple of hours, and access should now be restored

— Rob Leathern (@robleathern) November 6, 2020

“Account access should be restored. Some ad rejections may still take some time to run through the system – should be sorted out soon however,” Leathern added in a reply.

Opening a door to other channels?

The ongoing platform problems have some social media buyers looking at alternative channels. Clients are starting to prioritize channel diversification, noted Johnson.

“It’s a good time to start testing other traffic sources,” said Adomas Pranevicius at Lastclick.media, adding that he’s looking at Pinterest Ads. Snapchat also stands to gain from advertisers concerned about the stability of the Facebook Ads platform.

Snapchat and Pinterest have been investing in direct response ad solutions and both reported strong revenue growth for the third quarter. Snapchat revenue increased 52% year-over-year to $679 million, and Pinterest revenues grew 58% year-over-year to $442 million. That’s far (far) shy of Facebook’s ad revenues for the quarter, which totaled more than $21 billion, but the growth suggests advertiser appetite for diversifying.

Pinterest cited its brand safety appeal on its third-quarter earnings call, hinting perhaps that it benefited from the Facebook Ads boycott, “[W]e continue to benefit from marketers who are prioritizing positivity and brand safety,” said Pinterest CFO Todd Morgenfeld. “Advertisers tell us that Pinterest is brand safe relative to other consumer internet platforms. And we’ve benefited from this in Q3.”

But the relative instability of the Facebook Ads platform might also play a role in driving Pinterest and Snapchat advertising growth.

Meanwhile, back on Facebook, “[T]his definitely makes the case for advertisers getting well-ahead of ad builds as we get closer to Black Friday and Cyber Monday,” said Johnson.

 

This story first appeared on Search Engine Land.

The post More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday appeared first on Marketing Land.

Related Posts

  • Cyber Monday Emails Show Why Brands Need a New Content Play [The Weekly Wrap]

    This week, we diagnose what’s wrong with much of the brand messaging for Cyber Monday.…

  • Customizable Amazon Sponsored Display ads go live globally

    Amazon has rolled out the ability for eligible advertisers to add their brand logo and…

  • Google, YouTube add user controls to limit alcohol, gambling ads

    Google is adding new user controls for alcohol and gambling ads. The new feature, announced…

  • Facebook Boycott: How To Pivot Your Ad Dollars #StopHateForProfit

    Facebook’s 3 billion monthly users is larger than any country, organization, or religion in the…

  • How To Use 3D Photos On Facebook For Your Business

    Changing consumer behavior and evolving tech platforms require us to uncover new strategies to reach…

Leave a Reply Cancel reply

You must be logged in to post a comment.

Categories

  • Blogging
  • Business
  • Google Adense
  • Internet Marketing
  • Making Money
  • Marketing
  • Microsoft Office
  • Networks
  • SEO
  • SPAM
  • Work Email Security
  • Work From Home

Recent Posts

  • How to Make a Super Simple Blog
  • Building Links With Website Directories
  • So What’s Domain Name Parking?
  • Build More Backlinks Through Article Writing For Better SEO
  • Crate More Website Content With These Steps

Archives

  • April 2021
  • March 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • June 2020
  • May 2020
  • April 2020
  • January 2020

Tag Cloud

block spam Blogging content creation content marketing e-mail email email goes to spam gmail email hack email hacking email hacking 2017 email hacking in tamil email hacking tamil email password crcking email phishing emails email scam email spam email tamil hacking email tracking ethical hacking g-mail hacking tricks gmail gmail hack gmail hacking gmail password hack gmail pssowrd hacking gmail spam google hack gmail hacking how to hack gmail how to hack gmail account how to hack gmail password internet marketing investing link building Marketing Pay Per Click seo Social Media spam spam email spam emails Website Traffic what is email hacking

Recommended

Bitcoin Champs

VirusDB.org

PlumComputerRepair.com

Archives

  • April 2021
  • March 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • June 2020
  • May 2020
  • April 2020
  • January 2020

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
©2022 Inbox27.com | Powered by WordPress and Superb Themes!