Unique content is essential to any blog’s wellbeing and popularity. Google sends traffic to websites it views as authoritative, and today that doesn’t include websites that have duplicate content.
Content Is Still King
Not only is content king, it’s queen and all the pawns too, and it works together in concert to make a wonderful and enchanting kingdom. Okay, seriously… all the types of content you put on your blog, or someone else’s as a guest, needs to be considered unique by the search engines for Google to care about it at all.